Who doesn’t recognise the important role the logo plays in their organisation’s visual identity? It’s the lynchpin around which everything else hangs, and if it’s not right that’s a big compromise.
Not that the logo has to be the centre of attention – far from it – just that it acts as a kind of branding ‘signature’ for what it represents.
As well as being well-crafted – an indication that the owner, be it a company or individual, cares about quality and pays attention to detail – an effective logo has a ‘recognition factor’, that certain quality that enables someone to close their eyes and form it again in their mind. It has an idea, a shape, something that makes it memorable and right.
A logo on its own can never sum up a whole message or ethos – that really is too much to ask – but it does need a solidity and fundamental truth to stand the test of time and really work effectively.
Extrabold puts all this reasoning to work when creating logos and identities – check out the examples here to see this in action.
If you’re concerned that your basic branding isn’t up to scratch, let’s have informal, no-obligation chat. It could be a much simpler fix than you think.
And don’t forget to check out Logo360 – fixed-price logo design for £360+VAT.